Wh0 Plays is an independent, artist run dance music label. Their cover designs required an illustration system that would consistently look on brand and could quickly and efficiently be implemented as each new release comes out.
I created a customisable, flexible and scalable set of vector illustrations that follow the same style and colour palette, to be used on all cover designs.
Depending on each new release, different illustrations were chosen to communicate concepts and capture feelings relating to a particular track, whilst maintaining a consistent brand look and feel.
Karla is a vital cog in our machine. People no longer just eat with their eyes, they consume with them too. So ensuring the artwork on both of our labels is current, vibrant and stands out is paramount to its success. Wh0 Plays frequently receives incredible feedback on its artwork from our supporters. Thank you Karla, look forward to many more years to come.
