Brand Strategy & Design

I work remotely with small to medium-sized businesses, including both SMEs and nonprofits. I work across a variety of industries - from skincare and lifestyle brands to food companies, arts organisations, and B2B firms.

The reason for this is that I believe good design and good branding should be adaptable and tailored to a business' unique needs and goals. There are no one-size-fits-all solutions here. When you work with me, you get a custom-made branding experience tailored to your specific needs. That's my promise. To achieve this, I approach all branding projects in two phases: Brand Strategy and Brand Design.

Phase 1: Brand Strategy

We kick things off with a deep dive into your brand. I'll send you a detailed questionnaire covering everything from your brand's story and values to its messaging and position in the market. This sets the stage for our remote branding strategy workshop. Together, we'll tackle the big questions facing your business, exploring your goals, mission, challenges, and target audience. We'll visualise your brand using keywords, analyse your competitors, and build customer personas.

The insights we gather will be crafted into a comprehensive brand strategy document, laying out your brand's identity, aesthetic, market position, unique selling points, and target audience.

Phase 2: Brand Design

With our strategy in place, it's time to bring your brand to life visually. I will design a bespoke visual identity for your business, including a custom logo, colour palette, typography, graphics, and imagery. By the end of the project, you'll receive a digital Brand Guidelines PDF, detailing everything you need to maintain a consistent and impactful brand presence.

This includes guidelines for your logo usage, fonts, colour palette, brand voice, and image style, ensuring your brand remains cohesive and effective across all your marketing materials.

Ready to take your brand to the next level? Let's get started!