With pet spending on the up, an existing skincare client reached out with a dog shampoo idea. We worked together to come up with a packaging series that would fit in with the existing branding, but at the same time stand out enough in its own right, to appeal to a slightly different market.
As part of the process, I created a series of custom dog illustrations which were used on the packaging and the website. These make the front of the box memorable and give it personality. They were also used to help explain the different steps of the "How to" process.
