Elan Skincare approached me in September 2022 with a request to review their existing branding and packaging. The business was struggling to stand out in a crowded market, and there were inconsistencies across various brand touchpoints leaving customers confused about the brand's identity.
After our initial consultation, I carried out a brand audit and proposed a brand redesign. This involved developing a brand strategy, refreshing the visual identity and reviewing all product packaging design.
The initial research involved looking into brand positioning, defining the brand's USP, purpose and values, and exploring its target audience and competition. Working together with the client, we mapped out areas of improvement and defined the brand's ethos; including its mission to empower women through sustainable, highly effective skincare.
Having the strategy in place enabled me to move on to redesigning the brand’s visual identity. This involved rethinking the brand colour scheme, typography and imagery to better reflect Elan’s core identity and help differentiate it from its competitors.
Utilising the research findings, I combined facts with creativity, to come up with a meaningful solution. The result is a brand embodying refinement, luxury, and exceptional quality; channeling a feminine, gentle, and discreet character.
The packaging design was brought in line with the new branding and I supported the client with choosing the right paper stock, print techniques and suppliers. New serum boxes were debossed using Foilco’s eco-friendly Plush Gold luxurious metallic foil, onto bespoke G.F Smith Colorplan paper stock featuring a Buckram emboss; achieving a premium look and feel.
Karla exceeded all our expectations. She has transformed our branding experience beyond measure, thanks to her outstanding skills and imagination.
From the beginning, Karla's remarkable understanding of design and fonts was evident. It was as if she could read our minds and bring our vision to life effortlessly. We were in awe of the attention to detail and creativity she put into every aspect of the project. Karla is undoubtedly the best designer we could have asked for. Her work speaks for itself, and we are incredibly grateful for the impact she has had on our brand. If you're searching for a designer who can bring your ideas to reality and take your brand to new heights, look no further.
