In 2019, Nottingham UNESCO City of Literature started Big City Reads - a city-wide reading campaign aiming at fostering a positive attitude to reading, by exploring books together as a community.
Hundreds of free books had been placed at a variety of venues around the city as well as the city trams, for Nottingham’s residents to pick up, take home and read.
Big City Reads is part of a larger series of projects aimed at young adults, all of which had a custom script logotype created using the same lettering style. They can all be either used individually or as a group, connected by one continuous line.
The logotype was first hand-drawn, and then further adjusted and corrected by polishing the letterforms and adjusting the layout when creating a fully digitised vector version. The style aims to appeal to young adults, by looking casual, playful and friendly.
Karla is a brilliant designer to work with, and not just for her considerable talent in creating designs that exceed a brief; but something extra. She has that crucial ability to be able to entirely engage with a subject: while some designers would be happy to merely follow instruction, Karla will actively work to understand thoroughly, and interpret exceptionally, ensuring we were kept in the loop entirely.
